November 15, 2005
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Talking about tees with messages, folks are all riled up with this one featuring a menacing snowman. Popularised by ex-drug dealer turned rapper Young Jeezy, the snowman icon is getting a lot of heat from schools and parents.
Dr. Gilbert Botvin, director of the Institute for Prevention Research at Cornell University Medical College, has been studying what influences children to use drugs and alcohol. He believes that pop culture does play a role.
"The research tells us that influences coming from the media can have a profound effect on kids and influence them to use drugs," he says. "All of these things help to convey the impression that engaging in these behaviors using drugs is normal and that drugs might help you be successful or sexy or something."
Botvin says parents need to educate themselves about the media their kids are consuming and pressure schools to monitor what messages they allow students to advertise. More
Does this hot fashion item legitimise ‘heroin chic’ or do impressionable kids know better? Read the lyrics to one of Jeezy's songs So Icy, and tell me.
The bottom line is, parents need to know their kids better.
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